Primary Hydrogen Launches Field Sampling Program in Atlantic Canada; Renews Marketing Agreement
Calgary-based Primary Hydrogen Corp. (TSXV: HDRO, FRA: 83W0, OTCQB: HNATF) has commenced a Phase 2 hydrogen field sampling program across its Mary’s Harbour and Point Rosie projects in Labrador and Newfoundland. Covering approximately 8,550 hectares, the fieldwork will be conducted by Eastern Geo Services under the supervision of VP Exploration, Peter Lauder.
This campaign forms part of the company’s multi-phase exploration strategy aimed at identifying potential natural hydrogen accumulations. Using specialized sampling methodologies developed with INRS, the program integrates soil gas sampling, portable gas detectors, geological mapping, and prospecting to refine exploration targets and guide future phases of development.
“As we advance our phased strategy, this program is critical for delineating priority targets and increasing the effectiveness of future exploration,” Lauder stated.
In parallel, Primary Hydrogen has extended its strategic marketing agreement with Euro Digital Media Ltd. for a total of USD $400,000, including third-party advertising costs. The renewed agreement will support the company’s digital marketing and investor outreach efforts.
Full press release is below:
CALGARY, AB / ACCESS Newswire / July 8, 2025 / Primary Hydrogen Corp. (TSXV:HDRO)(FRA:83W0)(OTCQB:HNATF) ("Primary" or the "Company") is pleased to announce the commencement of its hydrogen field sampling program at the Mary's Harbour and Point Rosie projects in Labrador and Newfoundland respectively (collectively, the "Atlantic Canada H2 Projects"). Field sampling activities will be conducted by Eastern Geo Services under the supervision of Peter Lauder, Vice President of Exploration, utilizing specialized sampling methodologies designed and tested by INRS to minimize artificially generated hydrogen. This field program, representing the second phase (Phase 2) of the Company's multi-phase exploration strategy, is anticipated to cover approximately 8,550 hectares and to be completed over the next four weeks.
"As we advance our phased exploration strategy, this Phase 2 sampling program is critical for identifying potential natural hydrogen accumulations, refining priority exploration targets, and guiding subsequent phases of exploration toward delineating potential natural hydrogen resources," stated Peter Lauder, Vice President of Exploration for Primary Hydrogen. "Leveraging robust methodologies and immediate real-time field analysis, we anticipate efficiently delineating promising targets and increasing the effectiveness of future exploration and evaluation activities."
The exploration program integrates portable gas detectors, providing immediate in-field measurements, with conventional geological exploration techniques, including soil sampling, prospecting, and geological mapping. Soil gas sampling involves the collection and analysis of gases present in soil pores near the surface, helping to detect anomalies indicative of potential subsurface hydrogen accumulations. This integrated approach is specifically aimed at efficiently identifying the presence of any natural hydrogen at surface levels, while simultaneously refining the Company's geological understanding of potential hydrogen generation sources, migration pathways, and accumulation zones.
Primary Hydrogen's sampling methodology and procedures have been collaboratively developed with INRS, leveraging laboratory-verified techniques to ensure consistent, reliable results and minimize artificially generated hydrogen. Collected data will directly inform subsequent exploration phases, increasing confidence in the identification and evaluation of prospective natural hydrogen targets. Upon completion of this Phase 2 program, results will be analyzed, and the Company anticipates providing further updates and details as data becomes available.
The Company is also pleased to announce the extension of its strategic marketing agreement (the "Services Agreement") with Euro Digital Media Ltd. ("Euro Digital") (address 71-75 Shelton Street, Covent Garden, London UK WC2H 9JQ) (see news release dated June 6, 2025).
Under the terms of the Services Agreement, Euro Digital will create campaigns, ad groups, text ads, display ads, perform detailed keyword research, setup and manage remarketing campaigns, optimize keyword options, coordinate online advertisers and marketers corresponding to online marketing targets, create landing pages for ad campaigns and generally bring attention to the business of the Company.
The Company has renewed the Services Agreement in consideration for a fee of USD $400,000, inclusive of third-party (i.e., ad placement) costs. The renewal of the services under the Services Agreement will commence on or about July 8, 2025, and continue until exhaustion of the marketing budget. The principal of Euro Digital is Harry Kundan. The Company will not issue any securities to Euro Digital as compensation for its marketing services. As of the date hereof, to the Company's knowledge, Euro Digital (including its principal) does not own any securities of the Company and has an arm's length relationship with the Company. The renewal of the Services Agreement is subject to approval of the TSX Venture Exchange.
About Primary Hydrogen Corp.
Primary Hydrogen is dedicated to the exploration and development of natural hydrogen resources. With over 740 acres in the U.S. and 230 square kilometers across Canada, the Company's portfolio includes the Blakelock, Hopkins, Mary's Harbour, Point Rosie, Crooked Amphibolite, Coquihalla, and Cogburn projects. Primary also holds the Arthur Lake copper project in British Columbia and has an option to acquire a 75% interest in a hydrogen-REE project known as Wicheeda North, also located in British Columbia.
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FOR FURTHER INFORMATION PLEASE CONTACT:
Ben Asuncion
Chief Executive Officer
Primary Hydrogen Corp.
Email: ben@primaryh2.com
